InfoJobs
is
a
leading
job
board
in
Spain
that
has
been
operating
since
1988.
2023 – Infojobs
Methodology: Design Mindset, Product Planning, User Experience Studies, Contextual Inquiry method, Heuristic evaluation
Toolkit: Figma, Figjam, Pagespeed, Similarweb
In this case study, we delve into the process of enhancing the User Experience (UX) on the InfoJobs website, focusing on optimizing usability, accessibility, and
overall user satisfaction.
The importance of providing a seamless, user-centric experience on job search platforms is crucial for ensuring user effectiveness and retention. In response
to this challenge, InfoJobs embarked on a comprehensive research and analysis project of the user experience on its website, aiming to identify areas for
improvement and provide a more intuitive and efficient platform.
During
the
analysis
of
the
Infojobs
website,
it
was
revealed
that
its
level
of
user
engagement
and
commitment
was
considerably
lower
compared
to
its
competitors,
which
did
not
align
with
the
company's
established
goals.
Additionally,
upon
reviewing
Similar
Web
statistics,
a
significant
decrease
of
15%
in
total
visits
during
the
last
month
was
identified.
This
alarming
decrease
served
as
a
warning
signal
to
delve
deeper
into
the
situation,
conducting
a
more
thorough
analysis
to
better
understand
how
competitors
were
performing
in
that
same
space
and
to
identify
Infojobs
users'
specific
experiences
and
expectations.
With
the
aim
of
addressing
these
issues,
it
was
decided
to
pursue
two
methodological
approaches.
Firstly,
a
detailed
heuristic
evaluation
was
conducted
to
identify
and
comprehend
potential
problematic
points
that
could
be
affecting
the
end
users'
experience
on
the
platform.
Subsequently,
the
Contextual
Research
method
was
implemented,
which
included
a
balanced
combination
of
brief
interviews,
direct
observations,
and
detailed
questions
about
users'
experience
and
interaction
with
the
platform.
This
research
was
carried
out
with
the
active
participation
of
five
specific
users,
from
December
19th
to
January
20th.
The
detailed
analysis
of
these
methods
allowed
for
a
clearer
perspective
on
the
problematic
areas
that
could
be
affecting
user
engagement
on
Infojobs,
while
also
providing
valuable
information
to
comprehend
users'
needs
and
expectations,
with
the
aim
of
enhancing
and
optimizing
the
platform.
During the analysis of the Infojobs website, it was revealed that its level of user engagement and commitment was considerably lower compared to its
competitors, which did not align with the company's established goals. Additionally, upon reviewing Similar Web statistics, a significant decrease of 15% in
total visits during the last month was identified. This alarming decrease served as a warning signal to delve deeper into the situation, conducting a more
thorough analysis to better understand how competitors were performing in that same space and to identify Infojobs users' specific experiences and
expectations.
In order to address these issues, two methodological approaches were chosen. Firstly, a detailed heuristic evaluation was conducted to identify and
comprehend potential problematic points that could be affecting the end users' experience on the platform. Subsequently, the Contextual Research method
was implemented, which included a balanced combination of brief interviews, direct observations, and detailed questions about users' experience and
interaction with the platform. This research was carried out with the active participation of five specific users, from December 19th to January 20th.
The detailed analysis of these methods allowed for a clearer perspective on the problematic areas that could be affecting user engagement on Infojobs,
while also providing valuable information to comprehend users' needs and expectations, with the aim of enhancing and optimizing the platform.
The primary research objectives are centered around identifying crucial behaviors associated with low participation, as well as determining what actions and
type of information users require to locate desired job offers. Furthermore, the aim is to test these actions, gather feedback, and make improvements as
necessary, in order to optimize the user experience.
Hypothesis
Users feel lost because they cannot find job offers that interest them due to a lack of information.
The project hypothesis is based on the premise that the low user engagement on employment platforms like Infojobs stems from a lack of crucial information
to find relevant job offers. It is posited that the feeling of being lost or experiencing difficulty by users directly arises from insufficient data available on the
platform, hindering their ability to identify and access job opportunities aligned with their specific interests and requirements. The core assumption is that by
enhancing the availability and quality of information regarding job listings, user engagement and satisfaction will significantly increase, thereby improving
their overall platform experience.
Heuristic
Evaluation
The heuristic analysis of the Infojobs website revealed the following findings:
Infojobs metrics are well-positioned in terms of engagement when viewed from a standpoint of comparison with benchmark standards.
Competitive
analysis
In
terms
of
direct
competition,
Infojobs
stands
out
with
the
highest
number
of
monthly
visits
and
a
minimal
decrease
in
the
last
month.
However,
the
heuristic
evaluation
reveals
that
Infojobs
lacks
certain
elements
adopted
by
other
competitors,
such
as
consistency
in
results,
displayed
ads,
company
reviews,
and
more
intuitive
navigation.
In
terms
of
indirect
competition,
it
is
observed
that
Infojobs
scores
lower
compared
to
market
leaders
like
LinkedIn
and
Indeed
Although
it
has
a
lower
bounce
rate
than
its
primary
indirect
competitor,
its
overall
metrics,
such
as
monthly
visits,
show
a
decrease
compared
to
these
leaders.
The heuristic evaluation concludes that indirect competitors outperform Infojobs in most areas, except in aspects like promoted offers and similar features.
Target/User
persona
The demographic analysis of Infojobs revealed that the site has a balanced distribution between men (50.63%) and women (49.37%). The majority of visitors
fall between the ages of 25 and 34, but the range was expanded to 25-45 years to gather more information. Users are primarily seeking job offers and
training, being drawn to the site through online advertising and press.
90% of the visits come from Spain, while the remaining 10% originate mainly from Latin American countries such as Colombia, Mexico, Venezuela, and
Argentina.
We developed a user profile based on interview insights and testing, considering the visitor statistics of Infojobs. This user, Paco, is a 26-year-old Catalan
seeking employment as a chef in Barcelona. He has had a poor experience on Infojobs due to irrelevant advertising and lack of crucial information. Paco
needs more precise and filtered results that align with his preferences, removing promoted listings that do not relate to his keywords or search intent.
Findings
The findings focus on the overall search results experience, identifying the main critical points highlighted by interviewed users. These critical points
encompass orientation, alignment, use of space, promoted listings, visual tools, and the layout of the vertical filter bar.
Regarding the overall user experience, there is a lack of guidance, leading to mistrust for some participants. Left alignment and the absence of margins in Regarding the overall user experience, there is a lack of guidance, leading to mistrust for some participants. Left alignment and the absence of margins in
the web version give the impression of an outdated or neglected site according to some users. It is suggested to consider opting for centered alignment to the web version give the impression of an outdated or neglected site according to some users. It is suggested to consider opting for centered alignment to
provide a smooth and consistent experience across different devices.provide a smooth and consistent experience across different devices.
Users noticed excessive spaces between job listings, causing confusion and inconsistency in the experience. It was recommended to reduce these spaces, Users noticed excessive spaces between job listings, causing confusion and inconsistency in the experience. It was recommended to reduce these spaces,
especially in areas where no ads were displayed. Additionally, the overwhelming number of irrelevant ads overwhelmed most users. It was suggested to especially in areas where no ads were displayed. Additionally, the overwhelming number of irrelevant ads overwhelmed most users. It was suggested to
display ads only when they were relevant to the user's intent to enhance the experience.display ads only when they were relevant to the user's intent to enhance the experience.
Here, users can see all available habits at a glance. After activating a habit, a new screen opens for each selected habit, allowing the user to adjust the Here, users can see all available habits at a glance. After activating a habit, a new screen opens for each selected habit, allowing the user to adjust the
notifications to their needs and preferences. notifications to their needs and preferences.
Next
Steps
As a next step, we conducted a usability test with users and analyzed their feedback to implement the suggested changes based on their perceptions. This
validated and/or adapted our changes to provide the most satisfactory solution for InfoJobs users.
Learnings
We have learned significant lessons during the development of the Leptir application. The main achievements are:
- Prioritize users' habits to help them achieve their goals
- Organize users' lives
- Develop an application that can be part of users' daily routines
- Gamification
Overall, the teachings of this project highlight the importance of working with a Minimum Viable Product (MVP) mentality and prioritizing based on user
feedback and stakeholder goals, as this approach can lead to a more successful application development process.
Big
changes
start
with
small
actions