Paack is a company specialized in delivery and logistics solutions that has gained recognition for its innovative approach in the sector.
2023 – Paack
Methodology: Web design, Product Planning, Contextual Inquiry method
Toolkit: Figma, Photoshop, Illustrator
The goal of the company Paack in commissioning the creation of a landing page was to explain their commitment to sustainability and environmentally friendly deliveries, and to communicate clearly and effectively their stance and actions regarding environmental protection in the context of their delivery services.
Therefore, the landing page needed to respect the following purposes:
- 1. Transparency and communication: Paack wanted to inform its customers and the general public about its concrete policies and actions in terms of sustainability and environmental protection in the context of its shipments.
- 2. Education and awareness: They aimed to raise awareness about the importance of sustainability in the delivery industry and make users understand how their shipping decisions can impact the environment.
- 3. Differentiation and brand reputation: Paack sought to differentiate itself from the competition by focusing on sustainable practices, showing its commitment and concrete actions to minimize its ecological footprint.
- 4. Commitment to corporate responsibility: The company aimed to fulfill its social and corporate responsibility by implementing measures that contribute to the preservation of the environment.
In conclusion, the primary aim behind crafting this landing page was to showcase Paack's dedication to sustainability and environmental stewardship concerning its delivery services.
This entailed emphasizing specific actions and sustainable policies to build trust, raise awareness, and stand out within the market.
Goals
Through a sustainability-focused landing page, Paack succeeded in raising awareness among its users about the importance of using their services to protect the environment. The page highlighted how Paack's sustainable practices, such as route optimization and the use of eco-friendly vehicles, significantly reduce the carbon footprint. Additionally, it provided clear data on the positive environmental impact of choosing their deliveries, promoting conscious decision-making and emphasizing the company's commitment to environmental protection. This not only informed users about Paack's sustainable actions but also motivated them to actively contribute to the environment by preferring their eco-conscious delivery services.
Learnings
The Paack sustainability landing page project taught me about the importance of:
- 1. Environmental awareness: I grasped the relevance of corporate sustainability and how individual actions impact the environment.
- 2. Effective communication: I learned to communicate a company's sustainable commitments clearly and persuasively.
- 3. User-centered design: I discovered the importance of intuitive design in effectively conveying sustainability information.
- 4. Impact of corporate actions: I understood how companies like Paack can positively influence environmental awareness through sustainable policies.
In summary, the project provided me with valuable insight into how the combination of technology, effective communication, and commitment to sustainability can influence user perceptions and have a positive environmental impact.