Leptir is an app designed to help you form healthy habits and reach your personal goals through progress tracking and reminders.
Developing habits is central to human growth. This is how Leptir was born, an app that allows you to manage your habits in an intuitive and flexible way, helping you prioritize and consolidate your goals progressively.
Methodology: Design Mindset, Product Planning, User Experience Studies, Ideation, Interactive Design Toolkit: Figma, Illustrator, After Effects Project by: Edu Crespo + Albert Saladrigas
- March 2023
- Methodology: Design Mindset, Product Planning, User Experience Studies, Ideation, Interactive Design
- Toolkit: Figma, Illustrator, After Effects
Why is it so easy to fall into bad habits and so difficult to follow good ones? How can we live better?
Developing habits is central to human growth. This is how Leptir was born, an app that allows you to manage your habits in an intuitive and flexible way, helping you prioritize and consolidate your goals progressively.
The project began with a proposal related to the National Wellness Institute, which consisted of developing an application to manage actions and events related to the world of wellness. This solution had to be presented in high fidelity and MVP mentality.
In the context of a constantly evolving society, well-being and personal improvement have become fundamental priorities for a large number of individuals. The search for a healthy and balanced lifestyle has driven the demand for innovative solutions that facilitate the adoption and consolidation of positive habits in day-to-day life. In this case study, we will explore the development and implementation of a habit management application, designed to address these emerging needs in the current population.
The scope of this project was to develop a completely new prototype related to healthy habits based on the main problems and pain points of users detected during the discovery and understanding process. This solution had to be presented with high fidelity and MVP mentality.
Benchmark
In this market study, we analyzed direct and indirect competition in the market for habit management applications. The objective was to examine the characteristics, functionalities, and strategies of competing applications, as well as to understand the preferences and expectations of current users. With this information, we sought a niche in which to develop a unique and differentiated proposal that positioned our application as a leader in promoting healthy habits and integral well-being, adapting to the changing needs of users and standing out in the mobile wellness application market.
To achieve our research objectives, we defined the target audience for this project:
- Users between 28 and 40 years old (millennials)
- Users who want to incorporate a new habit into their lifestyle or users who have an active lifestyle and do not have much free time.
For this reason, data was collected through surveys, interviews, and quantitative data analysis related to the use of wellness applications in a representative sample of the current population. For this, 8 people were interviewed and more than 50 were surveyed, with the initial research objective being: Do you consider that you have any habits that you should get rid of? Which ones? And why? How does it make you feel? Have you tried to quit it before? How did it go? How did you feel? What help did you resort to or have you resorted to to solve this?
From this research, we highlight the following insights:
- 82% would trust an app with intelligent, non-intrusive notifications
- It should be a simple and accessible app.
- 65% saw it as important that the app should motivate my long-term self, that which will have an impact on my future self.
- "I would like the app to motivate me by making me aware of the goodness of assuming that new habit."
Once the research was concluded, the Affinity Diagram helped us converge the experiences of the interviewees and create the roadmap through the experience of the interviewees, incorporating new habits. To better understand who we were designing a solution for, we created the user persona Lluc.
Solution
From this data, the value proposition was defined:
“As a user, I need to prioritize the habits to implement in my day-to-day life in a flexible and intuitive way, because otherwise I will not achieve any of my goals.”
Brand Styles
To give identity to the brand, the brand was related to the concept of the butterfly effect. which studies the sensitivity to initial conditions of some systems, that is, those systems in which a small change can generate great consequences.
That is why we knew that this concept or nod had to be present both in the brand and in the language of the entire app. That is why the app is called Leptir, which means butterfly in Croatian, and the symbol of the brand represents a minimalist butterfly formed by small dots. And these points in turn refer to the neurons and the basal ganglion, which is responsible for managing and assimilating habits in our brain.
Sitemap
For the demonstration of the app, a sitemap was defined that allowed agile navigation through all sections of the app, that is:
- Onboarding
- Registration
- Define your habits
- Prioritization
- Habit zone
- Statistics
- Day-to-day
Onboarding
At the acquisition moment, new users arrive at the welcome page. At this stage, the app accompanies the user through a small test. This prototype was tested with the methods:
- Usability testing with 8 users 1:1
- Desirability testing with 25 users
Statistics
The differential point of Leptir is the quality and amount of information that the tracking statistics pages show. This is the user’s retention stage, in which the user can check a summary of their goal’s evolution, and also, the user can check each habit’s evolution separately.
Select and prioritize your habits
Here, users can see all available habits at a glance. After activating a habit, a new screen opens for each selected habit, allowing the user to adjust the notifications to their needs and preferences.
Day by day & Ahá Moment
This is the day-to-day experience with the app. Here users can check the calendar, statistics and can access to settings. This screen is considered the main screen of the Leptir app. We tested this screen with usability and desirability testing methods.
Ahá Moment: User percibes the value of the application at the moment user manages to complete 21 days of a habit in a row.
Settings & Monetization
Here, users access the app's settings menu. Additionally, they can also manage their premium subscription.
Desirability test
The desirability test allowed us to verify that we had met objectives, thus making a useful, efficient, time-saving, and fresh application. An application that met the goals:
- Prioritize new habits
- Organize your life
- Be an app that can be part of your day-to-day life
- An app based on gamification
Next Steps
So all that is left is to focus on the next steps to improve the application and, as always, keep iterating! In addition to:
- Create greater personalization of habits (custom colors, icons, etc.)
- Perform accessibility and usability testing.
- Research and promote other gamification systems by challenging the user to participate in weekly or challenge challenges with other users or friends.
Learnings
We have learned significant lessons during the development of the Leptir application. The main achievements are:
- Prioritize users' habits to help them achieve their goals
- Organize users' lives
- Develop an application that can be part of users' daily routines
- Gamification
Overall, the teachings of this project highlight the importance of working with a Minimum Viable Product (MVP) mentality and prioritizing based on user feedback and stakeholder goals, as this approach can lead to a more successful application development process.
Big changes start with small actions
