Tradisa is a leading logistics company, renowned for its expertise and commitment to providing efficient transportation and distribution solutions on a global scale.
2023 – Tradisa by vō
Methodology: Branding design, Art design, Graphic Design, Web Design
Toolkit: Adobe Illustrator, Photoshop, Indesign, Figma
The redesign of Tradisa's identity arises from the need to modernize and enhance the brand within the logistics sector, ensuring a clearer, more impactful, and versatile image. We opted for purer and simplified shapes that improve readability and reinforce brand recognition across any medium and scale. This evolution responds to the dynamics of a sector where efficiency and clarity are key.
One of the most distinctive elements of the new design is the geometric pattern system inspired by Tradisa's fleet of vehicles and their speeds. These modular and repetitive shapes evoke movement, precision, and technology applied to transportation. This system not only enriches the brand's visual identity but also provides coherence and flexibility to all communication materials, from corporate stationery to digital applications and vehicle branding.
For typography, we selected Shapiro, a typeface that brings modernity and robustness to Tradisa's identity. Its typographic richness and variety of weights allow for a perfect balance between functionality and personality. Thanks to its structured and versatile design, Shapiro reinforces brand communication across different formats and media without losing consistency or visual impact.
The final result is a renewed, more powerful, and contemporary brand that reflects Tradisa's values: efficiency, innovation, and trust. With this rebranding, Tradisa not only strengthens its identity within the logistics sector but also positions itself as a benchmark of modernity and excellence in transportation and distribution.
